With the Olympic Games coming up, the eyes of the world are going to be on London and the professional sportsmen and women who will be performing to the best of their abilities.Goggles And Glasses For SportTraining hard is part of the key to success as is having the right equipment, and several Olympic standard sports demand protective eyewear as a given. A professional sportsperson in these areas would not dream of risking his or her eyesight by neglecting to wear goggles or glasses designed to… Continue reading →

In the warm summer months, most people remember to protect their skin from ultraviolet (UV) rays and sun burn with sunscreen, but does everyone know that UV radiation is just as harmful to your eyes as your skin?All opticians know the dangers of UV radiation and can advise their customers on the best ways to protect their eyes, usually with UV protective prescription glasses or sunglasses.Do you know where your sunglasses are?Lots of people own sunglasses and treat them as a fashion accessory, n… Continue reading →

Often people talk of treacherous driving conditions in terms of driving rain, heavy snow or mist and fog which obscure visibility of vehicles around you, but strong sunshine is understated as a potentially dangerous form of weather, where wearing the right sunglasses can be the difference of keeping your eyes on the road for those valuable few seconds where you would otherwise be momentarily blinded.Blinding SunAlthough extensive sunlight on your car windscreen is most likely during the coming s… Continue reading →

For those not willing to follow the crowd, there are a variety of glasses available on the market not created for eyewear consumers in the conventional sense, leaning more towards the more adventurous buyer who wants something a little different from their next choice of eyewear, maybe to show off at a party or to perform in an Elton John style tribute act.

The products listed here are the result of designers allowed to run wild with their creative juices, thinking outside the box wit… Continue reading →

Google's announcement that they are to make a set of augmented reality glasses in the near future under the name Project Glass got us really excited here at Direct Sight.

The project promises to change the way people view the world, offering a pair of spectacles with the ability to show you directions, co-ordinates, nearby places (and adverts) whilst you're viewing your normal everyday things.

Last night it was announced that Californian sunglasses company Oakley has been w… Continue reading →

Are you a bit of a party animal? Do you find yourself rolling out of clubs at three in the morning, only to be confronted with a barrage of paparazzi hungry for pictures of you looking worse for wear? If you answered yes to both questions, we have the solutions for you.
Stop embarrassing photos of you being splashed all over the internet with these clever paparazzi-proof glasses. Save yourself the need of getting lawyers involved to protect your identity by taking it into your own hands, an… Continue reading →