Today, if we start finding that our vision is impaired – if we have difficulty focussing on objects far away, or squint in an attempt to read a book – we book an appointment with an optician to get a diagnosis of our eyesight and expect to have it corrected with glasses. We take it for granted that the medical knowledge is there.

When Were Corrective Glasses First Developed?

Initially people used a form of magnifying glass to allow them to focus on objects. Because the… Continue reading →

Age related macular degeneration (AMD) is one of the most common medical eye conditions, with around one in 50 people affected in the Western world. The condition is most prevalent in those over 50 years of age, but are there any precautions we can take, or is this just one of many inevitable signs of aging which we must just learn to accept?What is AMD?A medical condition which doesn’t cause total blindness, but results in a worryingly increased loss of central vision rather than peripheral, … Continue reading →

Few of us will have managed to escape without hearing someone termed ‘blind as a bat’ at some point in our lives, and with the frequency of the phrase we’d be forgiven for making the natural assumption that these creatures are somewhat optically challenged. In fact, many of us probably wouldn’t turn our heads if told that bats had no eyes at all, but the facts really are much different.

Fact or myth?

There are an estimated 1,100 species of bat currently flap… Continue reading →

The latest advertising campaign for Burger King Netherlands certainly can’t be categorised as boring and predictable.

The ad, which shows a woman’s eye emblazoned with bright eye shadow and clever painting effects, is a simple and effective way to get the message across about their product and new look.

From the eyelid bun to each carefully designed filling, the design is a great way to attract attention. What do you think on Burger King’s newest eye catching a… Continue reading →

Whether you wear glasses, contact lenses or nothing at all, looking after your eyes is something that everyone should do. Here are a few things that you can do to keep your peepers looking super sparkly.

• Make sure you get your eyes checked by an optician at least once every two years. If you wear contact lenses, you should see your optician once a year. The optician will look for any abnormalities or defects on your eye. More often than not they won't find anything, but it is better to be… Continue reading →

A Closer Look At Your Eyes [INFOGRAPHIC]Here at Direct Sight, between us there isn't a lot we don't know about eyes. As we specialise in prescription glasses and sunglasses we know about what causes ocular problems and how to combat them, but we like to go further than that. Here is the latest in out infographic series with some amazing facts about they human eye - how many did you know?… Continue reading →