One of the biggest trends this season is baroque. Baroque is the term used to describe a period in architectural design history beginning in 1600 and defined by intricate detailing and grandeur to produce an effect of splendour and luxury. As we all know, in the world of fashion, one of the best ways to make an impact on the catwalk is to evoke nostalgia for a time in history, whether that be 1960s shift dresses or Victorian gowns. In this respect, the latest trend for Baroque fashion should com… Continue reading →

November or, ‘Movember’, as it has recently come to be known, is the month when you cannot walk down the street without encountering a man with a moustache. However, this latest craze isn’t all about the look, it is for a good cause, with many people gaining sponsorship to donate to charity.  
However, if you’re struggling to keep up with the crowd and find you simply can’t grow enough to warrant calling it a moustache, the latest eyewear craze may be the ideal solution...
O… Continue reading →

Did you know thattwo thirds of Britons need to wear corrective prescriptions. Of these people, 62% wear glasses and 14% wear contact lenses. Social and technological changes have influenced the flux and change in fashion trends and how we view wearing glasses over the years. First off, let's start in the 13th Century AD.Monastic ScripturesEye wear is largely a misnomer before the 18th Century. This is because glasses were actually a single lens then, suspended on a chain and used for close up ex… Continue reading →

New optics research by a team of South Korean scientists suggests it will soon be possible to watch a 3D film without the cumbersome 3D glasses.
Currently, 3D glasses feature polarised lenses which affect the way light enters our eyes. 3D cinema screens use two projectors displaying similar images which are slightly offset simultaneously on one screen. When wearing polarised glasses, each eye views only one of the offset images, creating an image with the illusion of depth which the brain i… Continue reading →

There was a time when sports eyewear was seen as a misunderstood eyesore which had no place on the field of high impact sporting events, but now they are worn by athletes in a variety of sporting disciplines who swear by their ability to help them focus on their game rather than on eye related problems, while choosing the corrects frames can make a significant difference to overall performance.No More Stigma for Sports EyewearSports glasses can help keep potential eye injuries at bay arising fro… Continue reading →

Why wait until her birthday? Tomorrow is National Girlfriends’ Day, so perhaps it’s time to treat her to a pair of luxury designer sunglasses...
We think we’ve got the frames your girlfriend will love. Our favourite summer picks include:
Bvlgari BV8030B Sunglasses
If you really want to surprise your girlfriend, these luxury sunglasses would be the ideal purchase. Bvlgari is an opulent brand renowned for their classic, elegant designs. These frames feature oversized, d… Continue reading →

Since the founding of the brand in 1936, Ray Bans have become one of the most recognisable styles of eyewear, worn by everyone from presidents to film stars. Their durable yet polished and stylish designs are universally popular and lay testament to the brand’s dedication to creating timeless classics.
1.    The idea for aviator sunglasses first began when General John MacCready permanently damaged his eyes during a high altitude flight. He realised sunglasses designed specifica… Continue reading →

Cycling has become something of a sport for heroes in recent years, with the popularity of Lance Armstrong, Mark Cavendish and the Tour de France increasing interest in this endurance, physically exacting sport.

Proper Eye Protection Shows A Cyclist Is Serious

However, protecting the eyes whilst road cycling is absolutely crucial. Cycling without some form of eyewear is a real no no and something that separates the professional rider who takes his sport seriously from the … Continue reading →

Now that spring has finally sprung, it’s time to take a look into this season’s hottest fashion eyewear trends which have been seen on the catwalks of our favourite designers. From Ralph Lauren to Prada, this season there is a wealth of  styles for you to recreate with your eyewear choices available at Direct Sight.

Pretty Pastels
As seen on the 2012 Spring/Summer collections from the likes of Ralph Lauren and Marc Jacobs, pastels are easy to wear and offer a fresh lo… Continue reading →

Milan is one of a handful of fashion capitals in the world, sitting proudly amongst other big players in the industry including New York, London and Paris.

Renowned for being the birth place of many of the world's favourite designer labels, celebrated for its trend-setting nature and dedicated in its attitudes towards beautiful fashion, Milan is the source for inspiration and celebration in all things fashion.

The MIDO optical fair is held every year and brings together the… Continue reading →