After last night’s spectacular finale for the London 2012 Olympics, at Direct Sight we feel proud to be British, and what better way to celebrate than with some patriotic eyewear.These specs are our favourites from the event: These wacky shades are the perfect frames for celebrating in style. Show your dedication to the Olympians with this pair of Olympic sunglasses. For true British patriots, these Union Jack glasses are an essential buy. Even from a distance, there’s no mistaking where y… Continue reading →

With the London Olympics just around the corner and the torch nearing the end of its journey to the capital, we started to think about what the British sports pros would be wearing on the big day.
For rowing star Sam Townsend, the Adidas Polarized Evil Eye Halfrim Pro would be the ideal pair of sports glasses to enhance his performance on the water. With wrap around vision, Townsend would easily be able to keep an eye on the competition, whilst guaranteeing he keeps the … Continue reading →