Did you know thattwo thirds of Britons need to wear corrective prescriptions. Of these people, 62% wear glasses and 14% wear contact lenses. Social and technological changes have influenced the flux and change in fashion trends and how we view wearing glasses over the years. First off, let's start in the 13th Century AD.Monastic ScripturesEye wear is largely a misnomer before the 18th Century. This is because glasses were actually a single lens then, suspended on a chain and used for close up ex… Continue reading →

A post by CharlotteDuring the Second World War, food rationing gave civilians a much more limited diet than had been enjoyed previously, with eggs, sugar, butter and other foodstuffs available in carefully measured quantities which had to last the week.Eggs Equal SugarMy grandmother was a careful housekeeper and decided to keep chickens in her backgarden in suburban Carshalton Beeches in Surrey. She thought that she could exchange their eggs for sugar, tea and other necessities with her neighbou… Continue reading →

A global study into how people perceive their eyesight has found that a third of those questioned have not had their eyes tested in the past two years, yet still claim to have perfect vision.When those questioned were asked why they did not have regular eye tests, 63% of people replied that they had not been experiencing any symptoms of poor eyesight.Britons rank highly in global surveyThe study was carried out by Bausch + Lomb, a world-renowned eye and healthcare company. They asked 1,050 UK re… Continue reading →

When we’re choosing which pair of glasses to buy it goes without saying that we’ll be looking for the pair which suits us best and makes us look the nicest. With that in mind, it’s unsurprising that so many of us stick to just owning the one pair – we’ve spent so long deciding, why would we not take them everywhere we go?

Here at Direct Sight though, we believe that options are never a bad thing, and that’s why we offer 2 for 1 prescription glasses from just £49.99… Continue reading →

People in ancient times wore eye glasses for a multitude of reasons, in fact they wore them not as visual aids, as the technology wasn't there yet.  Instead they wore them to conceal their expressions, protect against harsh environments and for many other reasons. One thing is for sure, the aura of prestige, power and intelligence that glasses bestow upon the wearer is deeply rooted in history.  

Inuit PeopleThe Inuit or Eskimo people of the Arctic can be credited for the world's fi… Continue reading →

So, who’s the most famous hero in popular literature right now to suffer from short-sightedness?

Well, we’d have to say that it’s probably Harry Potter.

His long-suffering specs (luckily he can wave his wand over them when they snap and quickly fix them) are a big part of who Harry is and what he looks like, along with his instantly recognisable lightning strike scar.

Harry Potter without his spectacles just wouldn’t be Harry Potter. He’d just be an or… Continue reading →

Luxury Italian fashion house Gucci has never been known to shy away from embracing new concepts and visions in their work, and there is no exception when it comes to their eyewear collections.Gucci look to save the world one pair of glasses at a timeLast year Gucci released a line of bio-based frames made from castor seeds in an effort to be the biggest name in eco-friendly glasses. And if that wasn’t enough, for this season Gucci has fashioned some glasses using liquid wood bamboo for their b… Continue reading →

Today, if we start finding that our vision is impaired – if we have difficulty focussing on objects far away, or squint in an attempt to read a book – we book an appointment with an optician to get a diagnosis of our eyesight and expect to have it corrected with glasses. We take it for granted that the medical knowledge is there.

When Were Corrective Glasses First Developed?

Initially people used a form of magnifying glass to allow them to focus on objects. Because the… Continue reading →

Anyone who works in a restaurant will tell you that it’s not just tips that clientele forget about when leaving. People leave all kinds of expensive personal items when rising from their restaurant table, from wallets and mobile phones to handbags, cameras and much more. Mostly people return for these items, but not for everything.People don’t bother coming back for their cheap glassesSeveral restaurants in America have found that so many of their customers forget their reading glasses when … Continue reading →

When it comes to our children, we’d do anything to keep them safe and sound. When they need medicine to soothe a headache, a cough sweet to relieve a sore throat, or a plaster to heal a graze from playing in the garden – we provide them with what they need to get better.

We also seem happy to pay out on healthcare items for our children: and let’s face it, why wouldn’t we? There are even some great deals to be had online; with online pharmacists offering plasters and other use… Continue reading →