Despite the ending of the most popular kids’ franchise of a generation last year when the curtain fell on the final moments of Harry Potter’s Deathly Hallows film, the endearing and instantly recognisable nature of the spectacled protagonist has left an indelible lightening sized mark in regards to children’s fashion.Daniel Radcliffe portrayed JK Rowling’s Potter character in a Hollywood movie series which spanned much of his childhood and early adult life, watching him become synonymous… Continue reading →

The fact that you can buy eye drops from a chemist without the requirement for prescription can lead to much confusion and misuse of eye drops, with increased importance placed on how, when and why they should be used.When Would You Need Eye Drops?Eye drops in all forms can help alleviate symptoms of a variety of eye complaints including dryness, redness and certain allergies relating to certain pets or dust for example. It is important to decipher exactly which types of drops are required for a… Continue reading →

Today, if we start finding that our vision is impaired – if we have difficulty focussing on objects far away, or squint in an attempt to read a book – we book an appointment with an optician to get a diagnosis of our eyesight and expect to have it corrected with glasses. We take it for granted that the medical knowledge is there.

When Were Corrective Glasses First Developed?

Initially people used a form of magnifying glass to allow them to focus on objects. Because the… Continue reading →

Anyone who works in a restaurant will tell you that it’s not just tips that clientele forget about when leaving. People leave all kinds of expensive personal items when rising from their restaurant table, from wallets and mobile phones to handbags, cameras and much more. Mostly people return for these items, but not for everything.People don’t bother coming back for their cheap glassesSeveral restaurants in America have found that so many of their customers forget their reading glasses when … Continue reading →

With the Olympic GB Rowing Squad to be announced on the 6th June, we were proud to see some great results from the squad at the Rowing World Cup in Lucerne, Switzerland.The GB team won three gold medals on the finals day, which is their last competition before the Olympics start this summer.The team wore Adidas Supernova Pro and Adizero Tempo glasses, and we think they look great!Shop the Adidas eyewear collection.… Continue reading →

 American actress and musician Zooey Deschanel has become somewhat of a style queen for the current young hipster generation, known for her quirkily distant role in the refreshingly non-linear comedy drama movie 500 Days of Summer, and her recent portrayal of the lovable geek, Jess, in recent hit US-based sitcom New Girl.The StyleDeschanel is an example of one of many modern day celebrities who have helped make the geek look cool again, responsible for the current clamour to obtain an alternati… Continue reading →

Musician Buddy Holly was a true rock and roll icon in the years before his untimely death in 1959. Known worldwide, he is cited as the influence for many music legends including The Beatles, Bob Dylan, Eric Clapton and The Rolling Stones to name a few.

In 2004, Holly was ranked at number 13 in Rolling Stone Magazine’s “The 50 Greatest Artists of All Time.” A true legend in the world of music, we take a look at his instantly recognisable fashion - including those oh-so-fab nerd g… Continue reading →

When it comes to our children, we’d do anything to keep them safe and sound. When they need medicine to soothe a headache, a cough sweet to relieve a sore throat, or a plaster to heal a graze from playing in the garden – we provide them with what they need to get better.

We also seem happy to pay out on healthcare items for our children: and let’s face it, why wouldn’t we? There are even some great deals to be had online; with online pharmacists offering plasters and other use… Continue reading →

The retro theme has never been hotter on the world’s finest catwalks than it is this season. From 1920s retro styles to later styles as echoed in Mad Men, the retro vibe is alive and kicking. We take a look at a few pieces from the eyewear market’s take on this key trend.

1920s
Our very own U26 features a stunning retro frame with inspiration hailing from the 1920s; the time where fashion was entering the modern era and women were breaking boundaries with their … Continue reading →

Saying we’re excited is a teeny bit of an understatement. It has been announced that pop royalty Katy Perry is set to release a 3D movie of her Teenage Dream tour with Paramount, with interviews and details on Katy Perry’s life both on and off stage.

The movie is due out this summer and as one of our favourite pop stars is known for her striking fashion choices, we’re bound to find even more inspiration from her eyewear choices during the movie.

3D glasses at the read… Continue reading →