With Jay-Z one of the top contenders in the hip hop rich list, it’s difficult to avoid seeing the a-list of the music world in the media. One thing is clear: they’ve all got great style, and we decided it was time for a celebration of the trademark rap-star fashion. So apart from an impressive rap talent, trophy wif, and best pal like Kanye West, what makes a great rapper? Cool sunglasses seem to have become a wardrobe essential for a rap-star image, whether for outside, indoors, or on the r… Continue reading →

We’re proud of the fact that at Direct Sight you’re always spoilt for choice when it comes to glasses.

From fully-rimmed glasses frames to semi-rimless designs in all colours and designs we have a great range of glasses for you to choose from. But have you ever considered rimless glasses?

Swiss brand Tag Heuer launched its first eyewear range in 2002 and they carry the same look of quality and prestige that their famous watches always have.
Available in stainless … Continue reading →

Luxury Italian fashion house Gucci has never been known to shy away from embracing new concepts and visions in their work, and there is no exception when it comes to their eyewear collections.Gucci look to save the world one pair of glasses at a timeLast year Gucci released a line of bio-based frames made from castor seeds in an effort to be the biggest name in eco-friendly glasses. And if that wasn’t enough, for this season Gucci has fashioned some glasses using liquid wood bamboo for their b… Continue reading →

Often people talk of treacherous driving conditions in terms of driving rain, heavy snow or mist and fog which obscure visibility of vehicles around you, but strong sunshine is understated as a potentially dangerous form of weather, where wearing the right sunglasses can be the difference of keeping your eyes on the road for those valuable few seconds where you would otherwise be momentarily blinded.Blinding SunAlthough extensive sunlight on your car windscreen is most likely during the coming s… Continue reading →

Fashion designer Marc Jacobs celebrated his birthday yesterday, so in celebration we’re sharing some of our favourite Marc Jacobs frames.

Marc Jacobs MJ 376

This women’s retro frame looks great in this classic tortoiseshell colour. The Marc Jacobs branding is visible on the thick acetate arms and we love its geeky appeal.

Marc Jacobs 362/S

These oversized squared sunglasses mimic the much sought-after celebrity look that is so popular… Continue reading →