What do Sarah Jessica Parker, Claudia Schiffer, Sienna Miller and Lady Gaga all have in common? The answer is that they, along with the majority of the world’s celebrity population, are all dedicated fans of legendary fashion brand, Alexander McQueen. But beneath the elegant and innovative couture designs of the brand is the man himself who came from humble beginnings to found one of the most successful design brands in fashion history. The late Alexander McQueen, who tragically died in Februa… Continue reading →

At Direct Sight there’s not a lot that gets us more excited than a nice pair of sunglasses. Of course, their main function should always be to protect your peepers but because we supply only the very best quality frames we’re confident we’ve got you covered on that front.

That’s why we like to make sure that you’re enjoying your sunglasses as much as you can. You should always be as happy with your frames as we are when they leave Direct Sight HQ, so here’s a handy little… Continue reading →

Having declared themselves best pals with A-listers Tom Cruise, Katie Holmes, and royal couple Will and Kate, David and Victoria Beckham are at the height of the celebrity empire. Between the two of them, they have covered all the bases to secure their seats in the throne, including: singing, modelling, sports, fashion designing and even a brief acting part for Victoria. As it appears to often be the case, footballers’ wives choose fashion-designing as a glamorous career choice and yet, Victor… Continue reading →

Why wait until her birthday? Tomorrow is National Girlfriends’ Day, so perhaps it’s time to treat her to a pair of luxury designer sunglasses...
We think we’ve got the frames your girlfriend will love. Our favourite summer picks include:
Bvlgari BV8030B Sunglasses
If you really want to surprise your girlfriend, these luxury sunglasses would be the ideal purchase. Bvlgari is an opulent brand renowned for their classic, elegant designs. These frames feature oversized, d… Continue reading →

Every day the media bombards us with images of celebrities looking either too old or too young, whether they’re underage or needing to act their age. But at Direct Sight, we believe it’s easy to find a signature style, no matter what your age range. So whether you want to grow old gracefully or hold onto the early years, with our wide range of prescription glasses available you can create a look to suit you.
Trendy 20s
The twenties are a time of excitement and growth, with ever-c… Continue reading →

At Direct Sight we’re very proud to host such a broad stock of a brand as iconic and enshrined in rich history as Ray Ban in our Ray Ban glasses and Ray Ban sunglasses range.

To commemorate our love of their everlasting chic, we thought we’d take a walk through Ray Ban’s past and present to see exactly how they became synonymous with style as they are today.

Ray Ban all began back in 1936, when eye health brand Bausch & Lomb answered the call of Lie… Continue reading →

Since the founding of the brand in 1936, Ray Bans have become one of the most recognisable styles of eyewear, worn by everyone from presidents to film stars. Their durable yet polished and stylish designs are universally popular and lay testament to the brand’s dedication to creating timeless classics.
1.    The idea for aviator sunglasses first began when General John MacCready permanently damaged his eyes during a high altitude flight. He realised sunglasses designed specifica… Continue reading →

Well, not strictly Harry Potter... but today is Daniel Radcliffe’s 23rd birthday! And here at Direct Sight, we think the young wizard’s birthday is worth celebrating. In true Harry Potter style, here are our favourite geeky round glasses frames:
One of our most popular designs is the DS collection U26, featuring a round lens shape in tortoiseshell or black acrylic frame. But these glasses needn’t be saved for Potter fancy-dress because their geeky retro style is very much on-tr… Continue reading →

Did you know today is National Embrace Your Geekiness Day? Yes, it really exists. And that can only mean one thing- geeky glasses!  At Direct Sight we’ve got a huge range, from square retro frames to round Harry Potter-style glasses, so it’s time to take your pick and embrace your inner geek. And you won’t be alone; celebrities love the geeky look, such as presenter Alexa Chung with her kooky outfits and Anne Hathaway sporting a pair of quirky frames. The term ‘geek’ may have original… Continue reading →

Today is National Different Coloured Eyes Day, which means it’s time to celebrate your own unique eye colour. All eyes are precious and individual, giving us each a unique outlook on the world. And whether your eyes are blue, brown, green or hazel, at Direct Sight we’re celebrating all the colours of the spectrum.

For some people, ‘different coloured eyes’ takes on whole a new meaning. Heterochromia Iridum is a condition where the iris of each eye is a different colour or, in … Continue reading →