The fact that you can buy eye drops from a chemist without the requirement for prescription can lead to much confusion and misuse of eye drops, with increased importance placed on how, when and why they should be used.When Would You Need Eye Drops?Eye drops in all forms can help alleviate symptoms of a variety of eye complaints including dryness, redness and certain allergies relating to certain pets or dust for example. It is important to decipher exactly which types of drops are required for a… Continue reading →

Whilst perfect vision isn’t a requirement for the majority of jobs, it is for certain professions and having corrective glasses or even surgery isn’t an option.

So what are these jobs and what are the requirements?

•    Airline Pilot. If you want to be a pilot, you will generally be required to have absolutely perfect vision. This is because other people are putting your life in their hands. Wearing glasses isn’t an option because they might break, become lost. Y… Continue reading →

Researchers at Californian VisionCare Ophthalmic Technologies produce a telescope implant capable of combating Age-related macular degeneration
As the second biggest cause of blindness worldwide, age-related macular degeneration (AMD) presents a serious challenge to health care today. The condition, which damages the part of our retina responsible for seeing and transmitting fine detail to the brain, is a huge focus for ophthalmic technology researches around the world, and recently a new s… Continue reading →

Today, if we start finding that our vision is impaired – if we have difficulty focussing on objects far away, or squint in an attempt to read a book – we book an appointment with an optician to get a diagnosis of our eyesight and expect to have it corrected with glasses. We take it for granted that the medical knowledge is there.

When Were Corrective Glasses First Developed?

Initially people used a form of magnifying glass to allow them to focus on objects. Because the… Continue reading →

Cycling has become something of a sport for heroes in recent years, with the popularity of Lance Armstrong, Mark Cavendish and the Tour de France increasing interest in this endurance, physically exacting sport.

Proper Eye Protection Shows A Cyclist Is Serious

However, protecting the eyes whilst road cycling is absolutely crucial. Cycling without some form of eyewear is a real no no and something that separates the professional rider who takes his sport seriously from the … Continue reading →

Age related macular degeneration (AMD) is one of the most common medical eye conditions, with around one in 50 people affected in the Western world. The condition is most prevalent in those over 50 years of age, but are there any precautions we can take, or is this just one of many inevitable signs of aging which we must just learn to accept?What is AMD?A medical condition which doesn’t cause total blindness, but results in a worryingly increased loss of central vision rather than peripheral, … Continue reading →

Few of us will have managed to escape without hearing someone termed ‘blind as a bat’ at some point in our lives, and with the frequency of the phrase we’d be forgiven for making the natural assumption that these creatures are somewhat optically challenged. In fact, many of us probably wouldn’t turn our heads if told that bats had no eyes at all, but the facts really are much different.

Fact or myth?

There are an estimated 1,100 species of bat currently flap… Continue reading →

When it comes to our children, we’d do anything to keep them safe and sound. When they need medicine to soothe a headache, a cough sweet to relieve a sore throat, or a plaster to heal a graze from playing in the garden – we provide them with what they need to get better.

We also seem happy to pay out on healthcare items for our children: and let’s face it, why wouldn’t we? There are even some great deals to be had online; with online pharmacists offering plasters and other use… Continue reading →

The latest advertising campaign for Burger King Netherlands certainly can’t be categorised as boring and predictable.

The ad, which shows a woman’s eye emblazoned with bright eye shadow and clever painting effects, is a simple and effective way to get the message across about their product and new look.

From the eyelid bun to each carefully designed filling, the design is a great way to attract attention. What do you think on Burger King’s newest eye catching a… Continue reading →

Now that spring has finally sprung, it’s time to take a look into this season’s hottest fashion eyewear trends which have been seen on the catwalks of our favourite designers. From Ralph Lauren to Prada, this season there is a wealth of  styles for you to recreate with your eyewear choices available at Direct Sight.

Pretty Pastels
As seen on the 2012 Spring/Summer collections from the likes of Ralph Lauren and Marc Jacobs, pastels are easy to wear and offer a fresh lo… Continue reading →