Milan is one of a handful of fashion capitals in the world, sitting proudly amongst other big players in the industry including New York, London and Paris.

Renowned for being the birth place of many of the world's favourite designer labels, celebrated for its trend-setting nature and dedicated in its attitudes towards beautiful fashion, Milan is the source for inspiration and celebration in all things fashion.

The MIDO optical fair is held every year and brings together the… Continue reading →

When you rely on your glasses for everyday wear, grubby fingerprints, smudges and dust particlescan prove very annoying. Even the slightest point of a finger to re-arrange your glasses from slipping down your nose can leave a rather unsightly and difficult to miss smudge on your lenses.The most obvious tip is to house your glasses in a hard-backed case. Not only does this soften the landing if your glasses are dropped, but it also means dust can't enter thecase. A soft pouch is another option,bu… Continue reading →

Whether you wear glasses, contact lenses or nothing at all, looking after your eyes is something that everyone should do. Here are a few things that you can do to keep your peepers looking super sparkly.

• Make sure you get your eyes checked by an optician at least once every two years. If you wear contact lenses, you should see your optician once a year. The optician will look for any abnormalities or defects on your eye. More often than not they won't find anything, but it is better to be… Continue reading →

A Closer Look At Your Eyes [INFOGRAPHIC]Here at Direct Sight, between us there isn't a lot we don't know about eyes. As we specialise in prescription glasses and sunglasses we know about what causes ocular problems and how to combat them, but we like to go further than that. Here is the latest in out infographic series with some amazing facts about they human eye - how many did you know?… Continue reading →