Many people say that once they'd bought an iPhone, they wondered how they ever coped without it. From social media, games, navigation tools and keeping up-to-date with news, the possibilities are endless when it comes to apps to download.But it turns out that iPhone apps could be useful for medical professionals, too. Researchers from the Massachusetts Eye and Ear Hospital, Harvard Medical School have explored the feasibility of using a simple smartphone camera for retinal imaging. Retinal imagi… Continue reading →

One of the biggest trends this season is baroque. Baroque is the term used to describe a period in architectural design history beginning in 1600 and defined by intricate detailing and grandeur to produce an effect of splendour and luxury. As we all know, in the world of fashion, one of the best ways to make an impact on the catwalk is to evoke nostalgia for a time in history, whether that be 1960s shift dresses or Victorian gowns. In this respect, the latest trend for Baroque fashion should com… Continue reading →

November or, ‘Movember’, as it has recently come to be known, is the month when you cannot walk down the street without encountering a man with a moustache. However, this latest craze isn’t all about the look, it is for a good cause, with many people gaining sponsorship to donate to charity.  
However, if you’re struggling to keep up with the crowd and find you simply can’t grow enough to warrant calling it a moustache, the latest eyewear craze may be the ideal solution...
O… Continue reading →

Did you know thattwo thirds of Britons need to wear corrective prescriptions. Of these people, 62% wear glasses and 14% wear contact lenses. Social and technological changes have influenced the flux and change in fashion trends and how we view wearing glasses over the years. First off, let's start in the 13th Century AD.Monastic ScripturesEye wear is largely a misnomer before the 18th Century. This is because glasses were actually a single lens then, suspended on a chain and used for close up ex… Continue reading →

A medical trial is underway in Sao Paulo, where doctors are looking at a new way to cure keratoconjunctivitis sicca, more commonly known as dry eye syndrome.Dry eye syndrome is caused when the eye doesn’t produce enough tear film – a protective layer of water, fats, proteins and infection-fighting cells, which lubricates the eye and protects it from dust and infections. Without tear film, eyes can dry out, and become enflamed and sore. Vision can become blurred and in extreme cases, ulcers c… Continue reading →

New optics research by a team of South Korean scientists suggests it will soon be possible to watch a 3D film without the cumbersome 3D glasses.
Currently, 3D glasses feature polarised lenses which affect the way light enters our eyes. 3D cinema screens use two projectors displaying similar images which are slightly offset simultaneously on one screen. When wearing polarised glasses, each eye views only one of the offset images, creating an image with the illusion of depth which the brain i… Continue reading →

A global study into how people perceive their eyesight has found that a third of those questioned have not had their eyes tested in the past two years, yet still claim to have perfect vision.When those questioned were asked why they did not have regular eye tests, 63% of people replied that they had not been experiencing any symptoms of poor eyesight.Britons rank highly in global surveyThe study was carried out by Bausch + Lomb, a world-renowned eye and healthcare company. They asked 1,050 UK re… Continue reading →

There was a time when sports eyewear was seen as a misunderstood eyesore which had no place on the field of high impact sporting events, but now they are worn by athletes in a variety of sporting disciplines who swear by their ability to help them focus on their game rather than on eye related problems, while choosing the corrects frames can make a significant difference to overall performance.No More Stigma for Sports EyewearSports glasses can help keep potential eye injuries at bay arising fro… Continue reading →

The natural evolutionary reflexes and tear duct process in the eye tends to prevent us from much potential eye damage when coming into contact with unwanted objects, although not every danger can be repelled, and an eye injury or trauma can be incredibly alarming.Until technology becomes so advanced that we can replace the human eye, we are stuck with the pair we are born with and have to look after them carefully.Types of Injury and Treatment RequiredCause: The most common eye injury would be t… Continue reading →

Breaking down the jargon: what does it all mean?ReglazeLove your frames but need a new prescription? A reglaze is simply the term for providing replacement lenses in your own frames. So if your prescription needs updating or your lenses are damaged, at Direct Sight we can reglaze your glasses from just £10, saving you the money you would ordinarily spend on a brand new pair of specs. Click here for more information on our reglaze service.Single VisionAs the name suggests, single vision l… Continue reading →