We are aware that the prevalence of eye disease is only likely to increase as we reach middle age, but startling statistics published in a recent report in the United States on vision problems shows a rapid increase in common eye disease of the older population in recent years.What Does The Report Say?A report entitled ‘Vision Problems in the US’ was released to the public in recent weeks by Prevent Blindness America which outlines a sharp increase in common eye problems of American citizens… Continue reading →

Why wait until her birthday? Tomorrow is National Girlfriends’ Day, so perhaps it’s time to treat her to a pair of luxury designer sunglasses...
We think we’ve got the frames your girlfriend will love. Our favourite summer picks include:
Bvlgari BV8030B Sunglasses
If you really want to surprise your girlfriend, these luxury sunglasses would be the ideal purchase. Bvlgari is an opulent brand renowned for their classic, elegant designs. These frames feature oversized, d… Continue reading →

Since the founding of the brand in 1936, Ray Bans have become one of the most recognisable styles of eyewear, worn by everyone from presidents to film stars. Their durable yet polished and stylish designs are universally popular and lay testament to the brand’s dedication to creating timeless classics.
1.    The idea for aviator sunglasses first began when General John MacCready permanently damaged his eyes during a high altitude flight. He realised sunglasses designed specifica… Continue reading →

Here at Direct Sight HQ we pride ourselves on being eye geeks. There’s not much we don’t know about them, and if we were a contestant on Mastermind they would definitely be our specialist subject.

The design of each part of the eye is so detailed and intricate that we are overwhelmingly lucky to have the gift of sight, and with that in mind we thought we’d show off a selection of our favourite peculiar facts.

1.    The structure of our eyes is so dazzlingly remark… Continue reading →

When we’re choosing which pair of glasses to buy it goes without saying that we’ll be looking for the pair which suits us best and makes us look the nicest. With that in mind, it’s unsurprising that so many of us stick to just owning the one pair – we’ve spent so long deciding, why would we not take them everywhere we go?

Here at Direct Sight though, we believe that options are never a bad thing, and that’s why we offer 2 for 1 prescription glasses from just £49.99… Continue reading →

With the Olympics beginning in just 10 days, last-minute preparations are being made for travel to/from London city centre. With repeated assurances that travel alternatives will be made, those who find themselves sitting in heavy traffic before the games may be asking how congestion will be minimised. But when we sit in our cars watching the road ahead for hours on end, what effect does it have on our eyes?
The DirectGov requirements for those wanting to learn to drive state that you… Continue reading →

Here at DirectSight HQ we’re keener than anyone to make sure our visitors have a good pair of well protected peepers. There I was tucking into a nice slice of jam on toast when I thought to myself...  this really is an underrated way of keeping your eyes in tip top condition.

That’s right – the humble slice of bilberry jam on toast packs quite a punch where our optics are concerned, and that’s because bilberry jam contains a compound called anthocyanoside – and anything wit… Continue reading →

Once we’ve booked our holiday all we want to do with our remaining money is spend it on sightseeing, restaurants and holiday mementos. In our efforts to conserve as much spending money as possible it’s often tempting to cut back on the essentials – skipping sun tan lotion every other day doesn’t seem like it can do much harm, and there doesn’t seem much point in spending more than you have to on sunglasses.

But would you rather impact upon your bank balance or your eye… Continue reading →

Today is National Different Coloured Eyes Day, which means it’s time to celebrate your own unique eye colour. All eyes are precious and individual, giving us each a unique outlook on the world. And whether your eyes are blue, brown, green or hazel, at Direct Sight we’re celebrating all the colours of the spectrum.

For some people, ‘different coloured eyes’ takes on whole a new meaning. Heterochromia Iridum is a condition where the iris of each eye is a different colour or, in … Continue reading →

A number of sensations can cause an unpleasant feeling in your eye which may feel as though there is a foreign body causing itching or a burning sensation, a stabbing feeling, a dull ache or a searing flash.Toothache Can Cause Eye PainConditions that are unconnected to the eye can nonetheless cause discomfort in that location due to the connection of the nerves in the facial area.  For example, chronic sinusitis can a painful throbbing in the eye, which is due to the congestion of the area and … Continue reading →