What do Sarah Jessica Parker, Claudia Schiffer, Sienna Miller and Lady Gaga all have in common? The answer is that they, along with the majority of the world’s celebrity population, are all dedicated fans of legendary fashion brand, Alexander McQueen. But beneath the elegant and innovative couture designs of the brand is the man himself who came from humble beginnings to found one of the most successful design brands in fashion history. The late Alexander McQueen, who tragically died in Februa… Continue reading →

Having declared themselves best pals with A-listers Tom Cruise, Katie Holmes, and royal couple Will and Kate, David and Victoria Beckham are at the height of the celebrity empire. Between the two of them, they have covered all the bases to secure their seats in the throne, including: singing, modelling, sports, fashion designing and even a brief acting part for Victoria. As it appears to often be the case, footballers’ wives choose fashion-designing as a glamorous career choice and yet, Victor… Continue reading →

Prescription glasses are the favourite geek-chic accessory of young celebrity trend-setters at the moment, from quirky TV presenters like Alexa Chung, to teen actresses like Miley Cyrus. However, at Direct Sight, we think the glamorous mature ladies of film could teach the youngsters a thing or two about great style. It’s time to celebrate glasses for mature women.
From acting legend Meryl Streep, to mature beauty Diane Keaton, these ladies show that with age comes beauty. As we get older… Continue reading →

Why wait until her birthday? Tomorrow is National Girlfriends’ Day, so perhaps it’s time to treat her to a pair of luxury designer sunglasses...
We think we’ve got the frames your girlfriend will love. Our favourite summer picks include:
Bvlgari BV8030B Sunglasses
If you really want to surprise your girlfriend, these luxury sunglasses would be the ideal purchase. Bvlgari is an opulent brand renowned for their classic, elegant designs. These frames feature oversized, d… Continue reading →

Every day the media bombards us with images of celebrities looking either too old or too young, whether they’re underage or needing to act their age. But at Direct Sight, we believe it’s easy to find a signature style, no matter what your age range. So whether you want to grow old gracefully or hold onto the early years, with our wide range of prescription glasses available you can create a look to suit you.
Trendy 20s
The twenties are a time of excitement and growth, with ever-c… Continue reading →

The signs that you need a pair of reading glasses are often easy to miss, and the more you get used to them being there the less you notice as your vision gets worse. Identifying the clues early on is important, and buying reading glasses online with Direct Sight doesn’t have to be an expensive or troublesome task.

With that in mind here’s a little list of the main things you can to do help keep your peepers pristine!

Presbyopia is natural
The first step to decidi… Continue reading →

At Direct Sight we’re very proud to host such a broad stock of a brand as iconic and enshrined in rich history as Ray Ban in our Ray Ban glasses and Ray Ban sunglasses range.

To commemorate our love of their everlasting chic, we thought we’d take a walk through Ray Ban’s past and present to see exactly how they became synonymous with style as they are today.

Ray Ban all began back in 1936, when eye health brand Bausch & Lomb answered the call of Lie… Continue reading →

While most of us mere mortals have little chance of breaking the world record; soon we will be able to live vicariously through our TV sets with the London Olympics. Athletes on parade during the opening ceremony, will show off their sleek, colourful, functional and futuristic eye wear. Two of the world's leading sports designers, Oakley and Adidas, have a range of glasses that can be used for cycling, running, golf any other strenuous outdoor sports. The 2012 Olympics will feature sports sungla… Continue reading →

Since the founding of the brand in 1936, Ray Bans have become one of the most recognisable styles of eyewear, worn by everyone from presidents to film stars. Their durable yet polished and stylish designs are universally popular and lay testament to the brand’s dedication to creating timeless classics.
1.    The idea for aviator sunglasses first began when General John MacCready permanently damaged his eyes during a high altitude flight. He realised sunglasses designed specifica… Continue reading →

Here at DirectSight we think that having choices can never be a bad thing, and that’s why we’re so proud to host such a broad range of men’s and women’s glasses and sunglasses.

Still, sometimes all that choice can be confusing and there’s no harm in having a little helping hand every now and then to point you in the direction of your perfect specs! With that in mind, here’s a little guide on the sort of impression that different coloured frames can give off and what they  Continue reading →