There was a time when sports eyewear was seen as a misunderstood eyesore which had no place on the field of high impact sporting events, but now they are worn by athletes in a variety of sporting disciplines who swear by their ability to help them focus on their game rather than on eye related problems, while choosing the corrects frames can make a significant difference to overall performance.No More Stigma for Sports EyewearSports glasses can help keep potential eye injuries at bay arising fro… Continue reading →

At Direct Sight there’s not a lot that gets us more excited than a nice pair of sunglasses. Of course, their main function should always be to protect your peepers but because we supply only the very best quality frames we’re confident we’ve got you covered on that front.

That’s why we like to make sure that you’re enjoying your sunglasses as much as you can. You should always be as happy with your frames as we are when they leave Direct Sight HQ, so here’s a handy little… Continue reading →

While most of us mere mortals have little chance of breaking the world record; soon we will be able to live vicariously through our TV sets with the London Olympics. Athletes on parade during the opening ceremony, will show off their sleek, colourful, functional and futuristic eye wear. Two of the world's leading sports designers, Oakley and Adidas, have a range of glasses that can be used for cycling, running, golf any other strenuous outdoor sports. The 2012 Olympics will feature sports sungla… Continue reading →

Despite the NBA championship reaching scorching temperatures stateside as the best of seven series of games between Oklahoma City Thunder and Miami Heat is currently deadlocked at a win apiece, the hot talking point in the sport recently has focused not on the nuances of the game, but on the quirky attire of some of the team’s leading stars, namely those ‘nerd’ specs seen in post match interviews.Bold Statement or Fashion Faux Pas?The players in question include LeBron James and Dwyane Wad… Continue reading →

With the London Olympics just around the corner and the torch nearing the end of its journey to the capital, we started to think about what the British sports pros would be wearing on the big day.
For rowing star Sam Townsend, the Adidas Polarized Evil Eye Halfrim Pro would be the ideal pair of sports glasses to enhance his performance on the water. With wrap around vision, Townsend would easily be able to keep an eye on the competition, whilst guaranteeing he keeps the … Continue reading →

With the Olympic Games coming up, the eyes of the world are going to be on London and the professional sportsmen and women who will be performing to the best of their abilities.Goggles And Glasses For SportTraining hard is part of the key to success as is having the right equipment, and several Olympic standard sports demand protective eyewear as a given. A professional sportsperson in these areas would not dream of risking his or her eyesight by neglecting to wear goggles or glasses designed to… Continue reading →

With the London 2012 Olympic and Paralympic Games fast approaching, iconic sports eyewear brand Oakley, an official sponsor of the event, has released a range of commemorative sunglasses for the events.The collection, instantly recognisable as Oakley due to signature features such as colourful frameless lenses and sport-inspired heavy duty structure, will include two Team GB performance styles, Radar Path and Flak Jacket, and two London 2012 active-lifestyle models, the heavier London 2012 Fuel … Continue reading →

Cycling has become something of a sport for heroes in recent years, with the popularity of Lance Armstrong, Mark Cavendish and the Tour de France increasing interest in this endurance, physically exacting sport.

Proper Eye Protection Shows A Cyclist Is Serious

However, protecting the eyes whilst road cycling is absolutely crucial. Cycling without some form of eyewear is a real no no and something that separates the professional rider who takes his sport seriously from the … Continue reading →

With the Olympic GB Rowing Squad to be announced on the 6th June, we were proud to see some great results from the squad at the Rowing World Cup in Lucerne, Switzerland.The GB team won three gold medals on the finals day, which is their last competition before the Olympics start this summer.The team wore Adidas Supernova Pro and Adizero Tempo glasses, and we think they look great!Shop the Adidas eyewear collection.… Continue reading →