Since the founding of the brand in 1936, Ray Bans have become one of the most recognisable styles of eyewear, worn by everyone from presidents to film stars. Their durable yet polished and stylish designs are universally popular and lay testament to the brand’s dedication to creating timeless classics.
1.    The idea for aviator sunglasses first began when General John MacCready permanently damaged his eyes during a high altitude flight. He realised sunglasses designed specifica… Continue reading →

Well, not strictly Harry Potter... but today is Daniel Radcliffe’s 23rd birthday! And here at Direct Sight, we think the young wizard’s birthday is worth celebrating. In true Harry Potter style, here are our favourite geeky round glasses frames:
One of our most popular designs is the DS collection U26, featuring a round lens shape in tortoiseshell or black acrylic frame. But these glasses needn’t be saved for Potter fancy-dress because their geeky retro style is very much on-tr… Continue reading →

Did you know today is National Embrace Your Geekiness Day? Yes, it really exists. And that can only mean one thing- geeky glasses!  At Direct Sight we’ve got a huge range, from square retro frames to round Harry Potter-style glasses, so it’s time to take your pick and embrace your inner geek. And you won’t be alone; celebrities love the geeky look, such as presenter Alexa Chung with her kooky outfits and Anne Hathaway sporting a pair of quirky frames. The term ‘geek’ may have original… Continue reading →

Today is National Different Coloured Eyes Day, which means it’s time to celebrate your own unique eye colour. All eyes are precious and individual, giving us each a unique outlook on the world. And whether your eyes are blue, brown, green or hazel, at Direct Sight we’re celebrating all the colours of the spectrum.

For some people, ‘different coloured eyes’ takes on whole a new meaning. Heterochromia Iridum is a condition where the iris of each eye is a different colour or, in … Continue reading →

With Jay-Z one of the top contenders in the hip hop rich list, it’s difficult to avoid seeing the a-list of the music world in the media. One thing is clear: they’ve all got great style, and we decided it was time for a celebration of the trademark rap-star fashion. So apart from an impressive rap talent, trophy wif, and best pal like Kanye West, what makes a great rapper? Cool sunglasses seem to have become a wardrobe essential for a rap-star image, whether for outside, indoors, or on the r… Continue reading →

At Direct Sight, we’re pretty excited about the new Spiderman film release. As it turns out, Peter Parker looks pretty good in his geeky glasses, which got us thinking about other characters with super powers who wear spectacles...
1.    At number 1, it has to be Superman (a.k.a. Clark Kent). As the quiet office nerd, Clark looks great in his favourite geeky frames. From the early days of the Christopher Reeve retro style, to the Tom Welling ‘Smallville’ update, we’re loving the … Continue reading →

 American actress and musician Zooey Deschanel has become somewhat of a style queen for the current young hipster generation, known for her quirkily distant role in the refreshingly non-linear comedy drama movie 500 Days of Summer, and her recent portrayal of the lovable geek, Jess, in recent hit US-based sitcom New Girl.The StyleDeschanel is an example of one of many modern day celebrities who have helped make the geek look cool again, responsible for the current clamour to obtain an alternati… Continue reading →

Musician Buddy Holly was a true rock and roll icon in the years before his untimely death in 1959. Known worldwide, he is cited as the influence for many music legends including The Beatles, Bob Dylan, Eric Clapton and The Rolling Stones to name a few.

In 2004, Holly was ranked at number 13 in Rolling Stone Magazine’s “The 50 Greatest Artists of All Time.” A true legend in the world of music, we take a look at his instantly recognisable fashion - including those oh-so-fab nerd g… Continue reading →

Are you a bit of a party animal? Do you find yourself rolling out of clubs at three in the morning, only to be confronted with a barrage of paparazzi hungry for pictures of you looking worse for wear? If you answered yes to both questions, we have the solutions for you.
Stop embarrassing photos of you being splashed all over the internet with these clever paparazzi-proof glasses. Save yourself the need of getting lawyers involved to protect your identity by taking it into your own hands, an… Continue reading →