At Direct Sight there’s not a lot that gets us more excited than a nice pair of sunglasses. Of course, their main function should always be to protect your peepers but because we supply only the very best quality frames we’re confident we’ve got you covered on that front.

That’s why we like to make sure that you’re enjoying your sunglasses as much as you can. You should always be as happy with your frames as we are when they leave Direct Sight HQ, so here’s a handy little… Continue reading →

Why wait until her birthday? Tomorrow is National Girlfriends’ Day, so perhaps it’s time to treat her to a pair of luxury designer sunglasses...
We think we’ve got the frames your girlfriend will love. Our favourite summer picks include:
Bvlgari BV8030B Sunglasses
If you really want to surprise your girlfriend, these luxury sunglasses would be the ideal purchase. Bvlgari is an opulent brand renowned for their classic, elegant designs. These frames feature oversized, d… Continue reading →

At Direct Sight we’re very proud to host such a broad stock of a brand as iconic and enshrined in rich history as Ray Ban in our Ray Ban glasses and Ray Ban sunglasses range.

To commemorate our love of their everlasting chic, we thought we’d take a walk through Ray Ban’s past and present to see exactly how they became synonymous with style as they are today.

Ray Ban all began back in 1936, when eye health brand Bausch & Lomb answered the call of Lie… Continue reading →

Here at DirectSight we think that having choices can never be a bad thing, and that’s why we’re so proud to host such a broad range of men’s and women’s glasses and sunglasses.

Still, sometimes all that choice can be confusing and there’s no harm in having a little helping hand every now and then to point you in the direction of your perfect specs! With that in mind, here’s a little guide on the sort of impression that different coloured frames can give off and what they  Continue reading →

Since the founding of the brand in 1936, Ray Bans have become one of the most recognisable styles of eyewear, worn by everyone from presidents to film stars. Their durable yet polished and stylish designs are universally popular and lay testament to the brand’s dedication to creating timeless classics.
1.    The idea for aviator sunglasses first began when General John MacCready permanently damaged his eyes during a high altitude flight. He realised sunglasses designed specifica… Continue reading →

While most of us mere mortals have little chance of breaking the world record; soon we will be able to live vicariously through our TV sets with the London Olympics. Athletes on parade during the opening ceremony, will show off their sleek, colourful, functional and futuristic eye wear. Two of the world's leading sports designers, Oakley and Adidas, have a range of glasses that can be used for cycling, running, golf any other strenuous outdoor sports. The 2012 Olympics will feature sports sungla… Continue reading →

Here at Direct Sight HQ we pride ourselves on being eye geeks. There’s not much we don’t know about them, and if we were a contestant on Mastermind they would definitely be our specialist subject.

The design of each part of the eye is so detailed and intricate that we are overwhelmingly lucky to have the gift of sight, and with that in mind we thought we’d show off a selection of our favourite peculiar facts.

1.    The structure of our eyes is so dazzlingly remark… Continue reading →

With the Olympics beginning in just 10 days, last-minute preparations are being made for travel to/from London city centre. With repeated assurances that travel alternatives will be made, those who find themselves sitting in heavy traffic before the games may be asking how congestion will be minimised. But when we sit in our cars watching the road ahead for hours on end, what effect does it have on our eyes?
The DirectGov requirements for those wanting to learn to drive state that you… Continue reading →

Despite the NBA championship reaching scorching temperatures stateside as the best of seven series of games between Oklahoma City Thunder and Miami Heat is currently deadlocked at a win apiece, the hot talking point in the sport recently has focused not on the nuances of the game, but on the quirky attire of some of the team’s leading stars, namely those ‘nerd’ specs seen in post match interviews.Bold Statement or Fashion Faux Pas?The players in question include LeBron James and Dwyane Wad… Continue reading →

Once we’ve booked our holiday all we want to do with our remaining money is spend it on sightseeing, restaurants and holiday mementos. In our efforts to conserve as much spending money as possible it’s often tempting to cut back on the essentials – skipping sun tan lotion every other day doesn’t seem like it can do much harm, and there doesn’t seem much point in spending more than you have to on sunglasses.

But would you rather impact upon your bank balance or your eye… Continue reading →